MATV National is the “free satellite television channel available throughout UK and Europe. MATV is Asian diasopara's channel of choice with viewership and awareness extending to more than two millions Asians homes in UK. Broadcasting 24 hrs a day and 7 days week throughout the year, the channel has built a popular programming base mostly originated by talented producers and presenters sourced from all over the United Kingdom. The creation and production of television programmes supported by MATV's natural links with the Bollywood film industry has also helped Leicestershire and the region to raise its profile in developing the area as a potential new “Bollywood film capital in Europe”.

Being “free to air” MATV National has been a leading UK based Asian channel catering for the Asian communities living in UK & Europe, It supports high quality local television entertainment, news, sport, views and information as it happens in UK & Europe.

Major broadcasters in India, has made it into a leader in providing a balance of high quality and ethnically diverse entertainment for the whole family.

The powerful reach and audience penetration of the channel has led to a high proportion of both local and national companies and organisations to successfully advertise and promote on the channel. In light of this, it has often been suggested that if ever there were companies who wished to test the ethnic or niche markets with their products then MATV National is the channel to be looked at. Being free-to-air MATV's reach to every satellite homes in UK & Europe has made it a market leader by itself.